The Problem We've All Lived
Every platform engineer knows the pain. You're oncall, and your phone buzzes with another alert. But this time it's a false alarm—just like the last 15 alerts this week. The real incidents get lost in the noise.
We've been there. Jared (the founder) spent years as an SRE at high-growth startups, manually reviewing alert pull requests and fighting alert fatigue. The pattern was always the same: junior engineers write alerts that cause alert storms, senior engineers spend time fixing basic mistakes, and everyone gets burned out by noisy alerts.
There had to be a better way. What if we could encode the expertise of senior SREs into a tool that catches alert problems before they reach production?
How Reflex Came to Be
The Breaking Point
Jared was reviewing the same alert mistakes for the 100th time. Bad thresholds, missing durations, unclear names. "There has to be a better way than manual code review," he thought.
First Prototype
Built the first version as a Python script to lint our team's alerts. Found 47 problems in alerts that had been running in production for months. The team was sold.
Expert Knowledge Base
Started encoding the expertise of 10+ senior SREs into linting rules. Each rule represents years of painful lessons learned the hard way in production.
AI Enhancement
Integrated GPT-4 to provide context-aware suggestions. Not to replace human judgment, but to scale expert knowledge to every alert change.
Commercial Launch
Today: Reflex helps platform teams catch alert problems before they cause 3am pages. Battle-tested by teams running hundreds of microservices.
What We Believe
Building reliable software is hard enough without fighting your monitoring tools. Our principles guide every decision we make about Reflex.
Privacy First
Your alerts contain sensitive business logic. Reflex runs entirely on your infrastructure. We never see your data, and it never leaves your environment.
Expert Knowledge, Not Magic
Every rule in Reflex represents real SRE expertise. We don't believe in black box AI—every suggestion comes with an explanation of why it matters.
Speed Matters
Linting should be instant. CI should be fast. Reflex analyzes thousands of alerts in seconds so you can iterate quickly and ship with confidence.
Safety by Default
Every auto-fix creates a backup. Every change can be previewed with dry-run. We'll never break your production monitoring.
Education Over Automation
We don't just fix problems—we explain why they're problems. Junior engineers learn SRE best practices through using Reflex.
Focused Excellence
We do one thing exceptionally well: making Prometheus alerts better. We're not building a monitoring platform or dashboard. We're laser-focused on alert quality.
The Impact So Far
Reflex has helped teams improve alert quality across the industry
Meet the Team
Reflex is built by Amen Labs LLC, a small team obsessed with solving reliability problems for platform teams.
Jared (Yusef) Amen
Founder & Chief SRE
Former SRE at high-growth startups. Spent too many nights fighting alert fatigue. Built Reflex to scale SRE expertise and help teams sleep better.
We're a small, bootstrapped team focused on building something that genuinely solves a problem we've lived ourselves. No VC pressure to pivot or add unnecessary features—just pure focus on making Prometheus alerts better.
Our Commitment to You
When you use Reflex, you're not just buying software—you're getting a commitment to help your team build better reliability practices.
- ✓ Personal Support: Email Jared directly. Every support request gets a personal response from the founder.
- ✓ Continuous Improvement: We're constantly adding new expert rules based on customer feedback and industry best practices.
- ✓ No Vendor Lock-in: Reflex improves your existing alerts. If you ever stop using it, your alerts are still better than when you started.
- ✓ Long-term Thinking: We're building Reflex for the long haul. No pivots, no sudden pricing changes, no feature removal.
- ✓ Money-back Guarantee: If Reflex doesn't improve your alert quality, get a full refund within 30 days. No questions asked.
Let's Talk
Have questions? Want to share your alert quality challenges? Just want to chat about SRE practices? We'd love to hear from you.